ELGi’s philosophy of #AlwaysBetter is deeply rooted in the values of the organization. We believe that constant growth, our products, our people and our mission is central to our objective of reaching our finish lines (read milestones).

Over the years, ELGi has extended support to the cause of good health and well-being, by partnering with Coimbatore Marathon, all proceeds of which support the Coimbatore Cancer Foundation in its efforts to spread cancer awareness among the masses. This year, ELGi North America is also sponsoring the Susan G. Komen’s Race for the Cure; a marathon focused on fundraising for advancement in breast cancer treatment. By sponsoring both Coimbatore Marathon and the Susan G. Komen Race, we re-emphasize our commitment to causes related to cancer prevention, advances in cancer treatment and finally the well-being of our employees and the community at large.  Our sponsorship in these marathons has constantly been inspiring change and participation from all over the world. This year we went that extra mile and encouraged all our stakeholders who are directly or indirectly associated with ELGi with the #WhatsYourFinishLine campaign.

As part of the challenge, weekly targets were presented before the participants. We saw exciting face-offs between teams and discovered the versatility in fitness, never once forgetting that at the end of the day, we must have fun!

Meet some of the inspiring participants of the #WhatsYourFinishLine challenge.

Alexandra Moreno only recently started running again, after an injury last year.

While she has always been active, she took up yoga and started working on her overall well-being, the past year. With the constant support and encouragement from her team (ELGi USA), and through regular walks and running post-work, she decided to take up the #WhatsYourFinishLine challenge! Treating herself to chocolate and ice-cream every other week, this fitness enthusiast is all set for the Susan G Komen marathon scheduled for 5^th October in North Carolina.

Speaking about the challenge, Alex says that it’s important to step outside and look around. Sometimes you may find yourself running from a neighborhood dog, but most times, you’d be happy that you took the initiative, conquered your fears and embraced a new you.

ELGi Delhi’s SPOC, Vishal Sharma had two challenges ahead of him.

While the first was outdoing his personal best every week, the second and more challenging of the two was spreading the word among his colleagues and encouraging them to participate. What followed was weeks of reading about the benefits of fitness, sharing tips to overcome fatigue, ideas on activities and routines to pick up, while at the same time living up to the competition from around the world!

“I had to be good enough to share my entry for the challenge.” says Vishal, who found inspiration in the teams and individuals who started putting up their impressive achievements of the #WhatsYourFinishLine challenge. For someone who had been into weight-training before the one-month challenge, Vishal can now cover 5-6km in under 30 minutes! Be sure to find Vishal at subsequent marathons in Coimbatore and globally.

“If you overcome those first 10 minutes when your body says NO, then you are unstoppable!” shares Gaurav Luthra from ELGi Delhi.

Growing up, Gaurav had weight-issues. Although he picked up running in college, he still had a long way to go to build his confidence and strength. This inspiration came from his uncle, who was strict about his fitness routine. Push-ups, weights, burpees, all seemed impossible until Gaurav began following a structured plan to get fit.

“Constantly improving upon yourself is key; otherwise you are out of the race.” shares Gaurav who has become conscious about his choices. Today, from close to zero indulgences when it comes to cheat foods, Gaurav set a goal to complete 21 km at India Gate, Delhi. Amidst the cheering of his supportive team, Gaurav achieved his target and is proud to share his story with everyone today.

Anvar Varadaraj has always been into fitness, since he can remember.