“If you believe in yourself and have dedication and pride – and never quit, you’ll be a winner.”

As of 2019, only 10-15% of the start-ups worldwide were founded by women.

In spite of the steady strides made, female entrepreneurs continue to face challenges to set up their own enterprise. Whether it be the lack of financial aid, unfair discrimination, or the struggle to balance the business and family, they are forced to deal with significantly greater issues than their male counterparts.

However, with indomitable grit and a strong penchant for learning, female business owners can overcome these challenges and emerge victorious.

Let us take a look at the story of one of ELGi’s partners, Sandra Felip Riba, and how she successfully battled the stereotypes she faced, while being at the helm of Grup Air Sa.