Open to all ELGians, partners, suppliers, distributors and stakeholders worldwide, #WhatsYourFinishLine became an exciting team activity! From de-stressing at the nearest park, training at the gym together, counting calories to sharing milestones with the world on social platforms. We witnessed interesting face-offs and learnt so much about our body & mind, along with the importance of staying active.

The #WhatsYourFinishLine campaign was part of our association with the Coimbatore Marathon held on 6th October in Coimbatore, and the Susan G. Komen’s Race for the Cure held on 5th October in Charlotte USA. By sponsoring these events, ELGi reaffirmed its commitment to the cause of cancer awareness and prevention.

The senior management team from ELGi North America, Coimbatore and UAE, led the front, sharing anecdotes, tips and inspiring messages to drive the fitness campaign across all branches of ELGi.

We received media coverage across national and regional newspapers and magazines, reaffirming ELGi’s commitment in support of cancer awareness and prevention.

Run when you can, Walk if you have to. But hesitate no more

The ELGi #WhatsYourFinishLine challenge rolled out across our dealer base, worldwide, on the 27^th of August 2019.

As Haruki Murakami sagaciously said, running is both exercise and a metaphor. Running day after day, piling up the races, bit by bit ensures you raise the bar, and by clearing each level, you elevate yourself.

Over the next couple of days, we were both overwhelmed and completely humbled by just how viral the challenge went. Our dealers and their teams walked, ran, persevered, challenged each other and fought hard. We can’t thank them enough for all their support. This photoblog attempts to capture some of the action.

And while the finish line will continue to evolve – when the sun comes up every morning, we’re going to be running. Together. And that’s a promise.

In 2018, the team got together for the 100 KM challenge, celebrating ELGi’s presence in over 100 countries!

This year, ELGi is geared up for the ‘What’s your Finish Line’ challenge.

From products to people, ELGi has always believed in the philosophy of change and this year’s Coimbatore marathon presents an open challenge to all participants – How far are you willing to go for your health and well-being? What’s Your Finish Line?

There has always been emphasis on sports and fitness at ELGi. The organisation is constantly looking for opportunities to create a fulfilling work environment where employees can evolve and hone their skills, even beyond work. The commitment to personal growth and improvement has led to a unique partnership between ELGi and the Coimbatore Runners, an active club of runners who stretch their physical limits to achieve their fitness goals.

The Coimbatore Marathon

The 7^th edition of the Coimbatore Marathon this year, is expecting 16,000+ participants. This marathon is not just about the race- it is about bringing together people from various walks of life, encouraging them to lead a healthier life. However, the Marathon has a bigger objective to raise funds and awareness around cancer.

The What’s Your Finish Line challenge

This will be the third time we are extending the campaign to all our stakeholders who may be directly or indirectly associated with ELGi.

Cricket maybe the second most watched game in the world. At ELGi, we love playing the sport just as much. We have over 30 internal cricket teams at ELGi! That’s how passionate we are about the sport.