Innovation is more important, now, than it ever has been. New business models, products, services and processes – all bring with them the promise of growth, competitive advantage and organizational performance. However, global studies reveal that while 80% of executives surveyed said innovation was a top-three priority at their companies, only 30% said their organizations were good at it. What does it take for an organization to truly embody the culture of innovation? I will touch upon how ELGi, has over the years focused on fostering a spirit of innovation across the organization.